Ryobi

RYOBI is one of the world’s most innovative power tools manufacturers.

The brief was simple; deliver a high end 3d animated video highlighting the technology of the latest 18v brushless drill, to the consumer – beautifully. The focus was to communicate its cutting edge features, whilst remaining loyal and consistent to the RYOBI brand.

Using a combination of CAD data optimisation and 3d modelling the drill, the final video neatly fuses our specialist skills including motion capture and particle dynamics. Time was spent in R&D to effectively highlight the ergonomic hand feature.

This 3d product animation has been used successfully to promote the drill on social, in stores and at national and international events.

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