R&A The Open Titles 2022

The brief

Once the Celebration of Light show took place, nymbl was further commissioned to create a 30” title sequence and 5” sting for broadcast and web. This would be designed around the core brand scenes we see in the 3d projection mapping show, in particular the hero scenes with the Claret Jug, in-keeping with the 150th brand.

Our approach

Utilising the jug 3d asset built for the Celebration of Light piece, we explored a 30 second creative that centered around the brand threads and claret jug.

Inspired by previous The Open title sequences and leaning in on the timeline of golf, the brand lines continue to represent golf’s incredible journey. Along with rich archive footage from key moments in history, we see the jug building in detail and depth as the brand lines travel around the jug and throughout archive moments to the most recent winner, Collin Morikawa.

The challenge

Moving from a large scale projection to a piece that will be watched on tv or web meant we had to take an entirely different approach to how we present the brand lines. The threads built for projection mapping were thicker and less dense, compared to that for tv where the audience can see a lot more detail.

Delivery

Using the main studio tools - Houdini and Maya - the threads were re-built for purpose, re-lit and re-textured to deliver the same impact on a smaller screen, whilst remaining loyal to the brand identity. Iconic archive moments of players, fans and golf inspired by retro light projectors casting shadow of the jug.

Press coverage

Watch the Celebration of Light film here

3D interactive model of the Claret Jug

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